One of the most difficult aspects of email marketing involves getting your emails straight to your customer’s inbox. There are a lot of obstacles, especially the ongoing efforts of email spammers as well as the email service providers’ efforts to stop them. These days, knowing how to avoid email spam folders as well as how to avoid unsubscriptions takes a lot of consistent work and some thoughtful planning. Here are some key tips for building a successful email marketing list.
Build Your Own Opt-In Email Marketing List
The first thing you’ll want to do to avoid getting tangled up in a spam blacklist is build yourself a great email list. This means generating email leads from sign-up boxes where verified users have clearly and voluntarily opted in to your email list.
This way, you’ll have a trusted source of emails you can rely on to get your emails through. As an added bonus, you won’t have to deal with buying or renting email lists with unverified sources and unwitting subscribers who may mark your messages as spam.
Use a Double Opt-In System
Verify your users by implementing a double opt-in system. This consists of a confirmation email with a confirmation link that users must click in order to complete the subscription process.
Make it Easy to Unsubscribe
Make it equally as easy for users to unsubscribe from your email list. Ironically, it’s one of the best ways to avoid unsubscriptions. Having a clear and recognizable way to unsubscribe makes it less likely for them to hit the “Report Spam” button when they want to stop receiving your emails.
Write a Compelling Subject Line
Managing your subject line plays a tremendous role in email acceptance. The first 50 characters of your email’s subject line make the difference between an email dismissed as spam and one that’s added to your clients’ address lists and whitelists.
Slicing and dicing your email list to cater to particular geographic locations, age groups, genders and industries can do wonders for expanding your email outreach. Not only are you able to target a diverse range of groups within your own email list, it also lessens the chance that someone who receives an email not directly related to their interests will dismiss it as spam.
So Does Whitelisting
Another way to avoid email spam folders is to encourage as many email providers as possible to white list your address as a reputable non-spam sender. Unfortunately, while major email service providers have application processes that make this task a bit easier, there are hundreds of smaller email service providers that don’t have submissions for whitelisting.
Follow these tips and your email marketing campaign is sure to succeed.