So you started a small business and it’s going well. You’re putting in those long hours entrepreneurs are so familiar with, you know the CRA website inside out and finally figured out how to bill for and collect those taxes. You’ve had business cards printed and you’re proud of the small amount of staff you’ve hired.
Only the big marketing department that drives the visibility and positioning of large corporations. When you are a small business, can you even hope to compete with a larger company that has access to the finest in-house or contracted marketing machine money can buy?
Yes. Yes you can.
In the same way going digital has changed the way we use phones and take photos, digital marketing strategy has changed the way small and medium sized businesses compete. Let’s look at a few ways digital marketing has revolutionized the industry.
Attract Visitors with Content Marketing
Business blogs attract visitors to websites and help convert them into leads. Publishing regular, original blog posts helps search engines find your business and will increase your website rankings. No matter what your business size is, the more blog posts you publish per month, the more traffic you’ll see on their website.
Reputation Building Through Social Media Marketing
Social media networks like Twitter, Facebook, Google+, Instragram, Pinterest, and LinkedIn provide businesses with an easy and effective way to find new customers, expand their audience, and build a strong reputation. Posting updates and articles on these networks is a great way to drive targeted traffic to websites. The more social shares your posts receive, the higher Google rankings your business website will receive. Higher search engine rankings rankings means more potential customers landing on your website.
Visibility Through SEO
SEO, which stands for Search Engine Optimization, is the number one way small businesses grow online.
With a smartphone in the hands of over 50 per cent of Canadians and a laptop on the desk of over 40 per cent, the days of thumbing through the Yellow Pages or skimming newspaper ads are over. SEO connects consumers with the products and services they are looking for. For example, if you want a fine dining experience in Vancouver, you type in “best Vancouver restaurant”. Google, or whichever search engine you use, returns a list of results based on that keyword phrase. You glance at the first page, perhaps see some Yelp stars beside a name, and you choose, based on those actions, where to go.
Now here’s the secret. Getting to that first page of search results is key! Few people scroll past the first page of search results to find what they need. That is where SEO agencies come in. They analyze your business and determine which keyword phrases will generate the most traffic. Then they design a digital marketing campaign around those phrases.
Consulting and working with SEO agencies is often done online and/or through calls. You get the same high-quality, in-depth service of a marketing agency, but thanks to today’s technology, in which these agencies are experts, your campaign can be designed and implemented from the comfort and convenience of your office. Not only do you save in time and travel to have a top-notch SEO campaign designed specifically for your company, SEO services are very affordable, have extremely reliable results and provide a fast return on investment.
Try It and See!
You don’t need to be one of the big players in the corporate world to generate web traffic like one. Digital marketing is the key to finding and getting those clients through the door.
If you are a small or medium sized business looking to increase your brand awareness, embrace the digital marketing revolution. It’s a small investment for a big return and a strategy that can efficiently position you locally or globally. There are few limits to the reach of digital marketing. Try it today and find out how small and medium sized businesses are giving the big boys a run for their money.