Why Your Mobile Website Is More Important Than Your Desktop Website

Do you own a mobile phone? Do you use your mobile phone often? Have you ever made purchases, booked a hotel, made a reservation at a restaurant, or ordered pizza from your phone? Do you ever use your phone for business purposes?

I bet your answer to most of these questions, if not all of them, is “yes”. If this is the case, then you best bet millions of people are doing the same thing too. This is why if you don’t have a mobile website you’re shooting yourself in the foot and leaving money on the table.

Having a mobile site is no longer optional these days. In fact, if you own a desktop website it is extremely likely that your desktop site is not as important as your mobile website. I will tell you why.

The Stats Point to a Mobile-Heavy Future

Currently, over 55% of all Americans have a smart phone. Recent data put forward by the International Telecommunications Union (ITU) shows that there are over 330 million active mobile subscriptions in the United States.

Over 50% of mobile subscriptions show that their mobile plan is the customer’s primary means of accessing the Internet. In 2013 mobile traffic online doubled to 20%, up from 13% the previous year. Currently over 40% of all emails are opened on a mobile device.

What do these facts tell us? First, that mobile is increasingly becoming the preferred device of choice for Internet users. Second, that in order to fully engage your audience you must meet them on their device of choice with a mobile website.

Traditional Websites Don’t Display Well on Mobile Devices

Ever visited a website on your mobile device that didn’t show up well? Did you have to scroll sideways and up and down to get the info you needed? That’s what a traditional website looks like on a mobile device. And I’m willing to bet it’s not very functional or pretty.

Knowing that a traditional website’s display on a mobile device assaults your senses, you wouldn’t want to subject your prospects and visitors to this. Once a visitor leaves your website, they will go to your competitor’s mobile website.

More Research on Local Businesses and Bookings on Mobile Devices

Consider this data: 46% of all consumers research their products on mobile websites before purchasing them in-store. 41% do this before purchasing on a PC and another 36% before buying on their mobiles. These are significant numbers that you can’t afford to overlook.

Many are doing this online to offline transition. Most of customers’ research is done while they’re on the go on their mobile phones. Your potential leads and current customers are looking up local businesses, booking restaurants, and shopping all from their phones. Your business cannot afford to ignore this.

Increased Mobile Website Commerce and Purchases

It is estimated that mobile purchases were in excess of $14 billion last year (2013). This year (2014), it’s expected to rise to about $19 billion. “Couch commerce” is a term coined to describe the tendency of people making purchases on their mobile devices at home on the couch. Couch commerce is rapidly increasing and is set to explode in the coming years. A mobile site with a one-click checkout option dramatically increases your sales volume, the number of walk-ins, and bookings that you get.

Take advantage of the mobile age. *Get a responsive mobile website today.*

The future of your business just might depend on it.

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